re:praesent
- Contacts and history
- Together with website and leads
- Pipeline
- Overview and Kanban in CRM
- Campaigns
- On the roadmap / evolving
- Follow-up
- Internal, email, phone first
- Reviews
- On the roadmap / evolving
- Team effort
- Kept low
For your business
Simple CRM for your kitchen, furniture, or appliance store — website, leads, and pipeline in one login.
re:praesent stays on the relationship layer: leads, customers, sales, follow-up, campaigns to existing customers, and reviews. Your website, email, and lead capture stay in the same stack — hosted in Germany, without a hard dependency on US clouds.
Typical pain points
What we have learned from retailers — on the floor, on the phone, and in ongoing support — is not one-off gossip but recurring themes. They include:
- Past customers are underused. Many retailers sit on years of customer data — but lack a simple way to reach out with accessories, appliances, furniture collections, service, or seasonal offers. That is often the clearest revenue upside.
- Leads slip through. Website, phone, email, WhatsApp, referrals: after first contact it is often unclear who owns the next step — especially when the owner carries the context in their head and the team does not.
- Sales conversations are unstructured. Without a shared checklist, each salesperson captures different information and handoffs suffer.
- Google reviews matter. Happy customers should be able to leave reviews easily; critical feedback should land internally first — not only in public.
- After-sales is left on the table. After the sale, check-ins, accessories, service, referrals, and the next touchpoint are easy to forget without clear reminders.
What re:praesent is built for
Focus on sales and customer relationships — not full operations or showroom planning software. Some capabilities roll out step by step; the foundation today is website, email, captured inquiries, and a CRM that does not slow small teams down.
Lead to customer
One place for inquiries, status, and ownership — instead of sticky notes, inboxes, and spreadsheets side by side.
Pipeline and opportunities
See where each opportunity stands so follow-ups stay visible (including table and Kanban views in the CRM).
Existing customers and campaigns
Direction: import existing customers, simple list selection, and email campaigns — without building a full marketing automation suite.
Reviews
Direction: internal satisfaction first, route happy customers to your Google review link, route unhappy feedback to internal follow-up.
Needs analysis
Direction: configurable checklists and questionnaires you define — so phone and showroom visits are documented consistently.
After-sales and reminders
Direction: tasks and reminders from status or dates — starting with email, internal tasks, and phone; other channels can follow later.
HubSpot and the rest: the core is often enough
In large CRMs, many retailers mainly use contacts, pipeline, email campaigns, follow-up tasks, and review workflows — not the entire platform. re:praesent targets that layer: simpler, retail-specific, EU-hosted.
Topic
re:praesentRetail focus · EU
Large CRMe.g. HubSpot
Buying group / planneroften tied
Notes & inboxno CRM
Contacts and history
Together with website and leads
Very powerful, high upkeep
Depends on offering
Scattered, hard to search
Pipeline / opportunities
Overview and Kanban in CRM
Yes, many options
Inconsistent
Barely visible
Campaigns to existing customers
On the roadmap / evolving
Yes, complex to set up
Rarely the core
Manual, error-prone
Follow-up and tasks
Internal, email, phone first
Yes
Variable
Depends on discipline
Review workflow
On the roadmap / evolving
Possible with setup
Often not the focus
Ad hoc
Complexity for a small team
Kept low
High without admin
Depends on tool
Low, but no leverage
Large CRM
- Contacts and history
- Very powerful, high upkeep
- Pipeline
- Yes, many options
- Campaigns
- Yes, complex to set up
- Follow-up
- Yes
- Reviews
- Possible with setup
- Team effort
- High without admin
Buying group / planner
- Contacts and history
- Depends on offering
- Pipeline
- Inconsistent
- Campaigns
- Rarely the core
- Follow-up
- Variable
- Reviews
- Often not the focus
- Team effort
- Depends on tool
Notes and inbox
- Contacts and history
- Scattered, hard to search
- Pipeline
- Barely visible
- Campaigns
- Manual, error-prone
- Follow-up
- Depends on discipline
- Reviews
- Ad hoc
- Team effort
- Low, but no leverage
Where we sit
Broad operational suites and pure lead-ads tools solve different problems. re:praesent aims to do the CRM and follow-up slice well for owner-led kitchen, furniture, and appliance retailers — with clear EU data expectations and human support instead of a mandatory ticket queue.